Pediatric Oncology Group of Ontario —
One WordPress Site Serving Four Different Audiences

POGO is the official advisor to the Government of Ontario on childhood cancer care. That single sentence explains the hardest part of the project: one website had to serve four audiences whose needs barely overlap.

A family whose child was diagnosed last week needs to find a nurse, a satellite clinic closer to home, and financial assistance — fast, and without navigating clinical terminology. A childhood cancer survivor in their twenties needs long-term health monitoring and school-and-work transition support. A pediatric oncology nurse in a community hospital needs clinical practice guidelines, symptom screening tools, and the POGO Satellite Manual. A donor needs a clear path to give.
Building one site that serves all four without becoming a maze is an information architecture problem before it’s a development problem.

What we built in WordPress:

Audience-first navigation. The homepage routes visitors immediately by who they are — For Families, For Survivors, For Professionals, Ways to Give — rather than by POGO’s internal org chart. Each path leads to a distinct content journey while drawing from the same underlying content structure.

A structured clinical documentation system. The POGO Satellite Manual is a deeply nested, multi-level clinical reference used by community hospitals delivering childhood cancer care across Ontario. We built it as structured, individually addressable WordPress content — every section has its own URL, is independently searchable and linkable, and offers Word and PDF downloads at the section level. That’s a meaningful improvement over the usual approach of posting a single 200-page PDF, both for the nurses using it and for search visibility.

Five distinct program areas — Interlink Nursing, Satellite Clinic, AfterCare, School & Work Transitions, and Financial Assistance — each with its own content model, resources, and entry points.

A full research and data section covering the POGO Research Unit, active and past grants, award recipients, databases, data reports, and a data request workflow.

A multi-format newsroom handling media releases, newsletters, reports and publications, patient and family stories, and video content as separate content types rather than one undifferentiated blog.

Conference and education infrastructure for the annual POGO Symposium, AfterCare Education Day, Satellite Education Day, and an ongoing webinar program.

Donation platform integration. POGO’s giving infrastructure runs on a dedicated fundraising platform. We integrated it cleanly with the WordPress site so donation, subscription, and campaign flows are seamless to the visitor while POGO’s development team keeps the tooling they rely on.

Accessibility throughout. For an organization serving families in crisis, patients in treatment, and survivors with long-term health effects, WCAG conformance isn’t a compliance exercise. It’s a condition of the site doing its job.

Why it matters: this is the project we point to when someone asks whether WordPress can handle a genuinely complex content operation. POGO’s site carries clinical reference material, research data, program information, editorial storytelling, event management, and fundraising — maintained by a small internal team, not a technical one.