The majority of our website development projects in Toronto are for clients who already have an under-performing website. Even if your current website has not lived up to expectations, we can extrapolate the data and metrics from the site to find out what is going wrong, and why the site is not achieving maximum results.
There can be several factors for lackluster performance including, bad coding, incompatible designs, noncompliance with accessibility standards, Google SEO violations, content issues, non-responsive designs and many more. With web design projects such as these, Rebel Trail will spend a good deal of time listening to our clients to find out what their pain points are, and how we can address them.
We will then study the analytics of your existing website, as well as the coding and database structures to find the deficiencies and address them head on. After we gain a thorough understanding of our client’s website goals, we will start the process of developing a new website that specifically addresses each previous issue and enhances both the website design and overall functionality. This is done through a series of meetings as well as the development of a highly detailed flowchart and functional details document. The process ensures that the mistakes of the past are not repeated, and your new website specifically addresses and achieves all of your website goals.
Redesigning a website is a chance to refresh its look, improve user experience, and adapt to changing trends. Whether you’re overhauling a business site or a personal blog, here are key aspects to focus on during a redesign.
1. Navigation and User Interface (UI)
Simplified navigation is essential for guiding users through your site smoothly. Make sure the menu is intuitive, concise, and mobile-friendly. Use a clean UI design with clear fonts, appropriate colors, and a layout that enhances readability.
2. Mobile Responsiveness
With the majority of web traffic coming from mobile devices, ensuring your website looks and functions well on smartphones and tablets is crucial. Implement responsive design that adjusts seamlessly to various screen sizes.
3. Content Strategy
Content is still king, but how it’s presented can make or break engagement. Focus on improving readability, structure, and SEO-friendliness. Incorporate multimedia elements such as videos and images, and streamline text-heavy pages with concise, user-centered writing.
4. Page Speed Optimization
Users expect fast-loading websites, and slow speeds can lead to high bounce rates. Optimize images, leverage browser caching, and minimize code to improve load times. Page speed directly affects user experience and SEO rankings.
5. SEO and Analytics
Ensure your redesigned site is optimized for search engines. Update meta tags, titles, and descriptions, and add proper header structures (H1, H2, etc.). Integrating analytics tools such as Google Analytics helps track user behavior, enabling data-driven improvements.
6. Calls to Action (CTAs)
CTAs guide users to take desired actions like subscribing, purchasing, or contacting. Make CTAs prominent, well-designed, and clear. Test different versions to see which ones perform best in terms of conversion rates.
7. Security Features
A redesign is an ideal time to review and update your website’s security measures. Ensure you have an SSL certificate (for HTTPS), use strong passwords, and update any plugins or themes to prevent vulnerabilities.
8. Branding and Visuals
Ensure your design reflects current brand identity. Update logos, color schemes, and typography to align with any rebranding efforts or modern trends. Consistency across all visual elements helps build trust and recognition.
By focusing on these key areas, you can ensure that your redesigned website is both functional and aesthetically appealing, driving better user engagement and business results.